Sew Adorkable: Blog Tour Kickoff!

Sew Adorkable: Blog Tour Kickoff!

Posted by Lynn Merrill on Sep 14th 2015

We are so excited to kick off the Sew Adorkable blog tour! The book is all about celebrating quirkiness with handmade, unique, tongue-in-cheek projects. What we love most about this book? There are no cookie cutter projects and there is something for everyone, from a candy dots quilt to a geek-chic pencil skirt. 

An interview with graphic artist, novelty fabric designer, the author herself, Samarra Khaja:

C&T: What inspired you to create Sew Adorkable?

Samarra Khaja: Oh, probably the same thing that inspires me to put on pants on any given day; it just seems like a really good idea that people would appreciate.

C&T: What was the most fun part of putting your book together?

SK: Not only did I make the projects seen in the photos, but I got to write about them in a fun way, and the icing on the cake was adding my illustrations on top of them. Who doesn’t like drawing all over photos? I’m looking at you, my fellow in-flight magazine doodlers. High five!

C&T: What surprised you about the book/publishing process?

SK: That if you are lucky enough to find just the right collaborators, the entire process can feel just as much fun as it does work. Okay, let’s group hug now!

Diving deeper into the making of the book, the editorial staff shares their favorite moments working with Samarra, and what they loved most while working on Sew Adorkable:

Kerry Graham, Designer

I love working with Samarra! She is so professional but also really funny and always positive.

Sew Adorable is so fuuuuuuuun!

Samarra's witty sense of humor and amazing artistic talents shine in this book.

We get to see her fabric, projects and illustrations all in one book along with her fun writing style.

I love the mix of clever illustrations with beautiful photographs of her projects.

I love the way she words things in such an approachable way.

Instead of construction she says, "Go time"; instead of putting your pieces together she says, "All together now"

My little boy needs the tooth fairy pillow project and fast sense he has a loose tooth : )

Thanks Samarra, I am so inspired by you as an artist!

Gailen Runge, Creative Director

True Story: How the book got its name!

I met Samarra at International Quilt Market (I believe it was Fall 2013). Timeless Treasures fireball Hayden introduced the C&T Acquisitions Editor Roxane and me to Samarra, who is one of Timeless's fabulous designers. Hayden thought Samarra would write a great book. The four of us sat down and reviewed Sarmarra’s designs, both for her book and some of her recent fabric lines. If you haven’t checked out her fabric designs, you need to. They’re darling!

It was somewhere in between the flying pig fabric and the sketch of the pencil skirt with pencils on it that I made the obvious connection between Samarra’s somewhat silly and overwhelmingly endearing sense of being and that of Zooey Deschanel’s in the "New Girl” TV series. Zooey’s character Jess is quintessentially adorkable. I loved the New Girl’s Jess and I loved Samarra!

Adorkable Home became the working title for the book. Rarely does a working title become a final title but this one was close! The world needs more adorkable and we’re lucky to have talented designers like Samarra to provide it! 

Roxane Cerda, Acquisitions Editor

Working with Samarra on her proposal was some of the best fun I’ve had. Each step of the proposal process from her initial pitch (which was hilarious) to vetting the project selection gave me plenty of reasons to smile. I love that the projects themselves are each fun, witty, and in the best of cases give subtle nods to favorite pop culture references.

So many of Samarra’s projects remind me of significant points in my own history. The Red Stapler Pillow prods me to recall a certain movie that came out when I was first settling into a professional job. The Typewriter Tissue Box Cover is exactly like the typewriter that I learned on as a freshman in high school and the 8-Bit Birds quilt screams Atari - well, it does to me.

As an added bonus, Samarra is just plain fun to work with. Her humor comes out in her illustrations throughout the book but really, there is no challenge I could throw at her that she doesn’t meet with humor. The best example is when another author jokingly mentioned that the only boy fabric she’d not had to sew with was walruses playing football. Well, now there is fabric with walruses playing football, and it’s funny enough that you’d actually want to use it.

So, Samarra, thanks for making this such a fun project! 

Freesia Blizard, Sr. Production Coordinator

I think back to one of my first communications with Samarra.

"Can’t wait to see it evolve. There is a reason they assigned me this book. It is right up my alley. Here is a photo of my son from many years ago."

To which she replied "Hahaha. Let’s go stomp on a fax machine together!” (From the movie Office Space)

...and with that, it is GIVEAWAY TIME! Enter to win a copy of Sew Adorkable right here: a Rafflecopter giveaway

Congratulations to Mary K., winner of the giveaway! We hope you enjoy making all of Samarra's dorky and adorable projects, and thank you so much to everyone else who entered! Follow along below for the rest of the blog tour.

Follow along on all stops of the tour (it's going to be a FUN one): 

09/14/15: C&T/Stash Books

09/16/15: Generation Q Magazine

09/18/15: Sew Timeless

09/21/15: The Fire Science Blog

09/23/15: Art School DropOut

09/25/15: Craft Buds

09/28/15: Pellon

09/30/15: Crafty Planner

10/02/15: Modern Handcraft

10/05/15:Imagine Gnats

10/07/15: May Chappell

10/09/15: Nancy Zieman

10/12/15: Dritz

10/14/15: Spoonflower

10/16/15: Sew Sweetness

10/19/15: Aurifil

10/21/15: Accuquilt

10/23/15: Schmancy Toys

10/26/15: Samarra Khaja