Gudrun Erla, the designer and owner of GE Designs, was born and raised in Iceland. She started quilting at the age of 23 and became immediately addicted to it. After owning and running quilt shops in her home country and designing patterns alongside it, a career move brought the family to Minnesota in 2003. Since then, Gudrun has been designing full time and publishing patterns and books under GE Designs. Her numerous strip patterns and books have been popular among quiltmakers who want to make fresh-looking quilts from their collection of strips.