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Sally Wilson


Sally Wilson is the founder of Caterpillar Cross Stitch, a leading needlecrafts company specialising in modern, fun and bright cross stitch kits, charts, supplies and stitch-a-longs. She is a qualified lawyer, having practiced law for several years; she turned her lifelong passion for cross stitch into a thriving business. With over 25 years stitching and 6 years of experience in design and running a successful crafts company helping others globally discover their creativity and love for cross stitch, Sally regularly appears on the TV shopping channel, Hochanda (The Craft Store) and hosts 1:1 and group events for stitchers around the world. Sally has received a variety of awards (British Craft Awards, Crafts Business, and Woman Who Achieves) and regularly contributes to and is featured in print and digital magazines including the Daily Mail and The Spruce. Sally lives with her husband and two young children in rural Warwickshire, UK.

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