C&T Publishing connects with thousands
of quilters, artists and crafters online.
CONCORD, CA, June 18, 2009—C&T Publishing launched a social media campaign last fall to connect more closely with quilters, artists and crafters around the world. In October 2008, we started our blog with just 400 visitors. Now more than 12,000 people enjoy our personal stories, free projects, design challenges, and book giveaways each month. Writing for our blog gives all the C&T staff and authors the opportunity to break away from book schedules and marketing campaigns, so we can focus on what drives our creativity.
In addition to reading and commenting on our blog, there are many other ways that artists and crafters can be more inspired by taking part in our online communities:
- Join over 1,900 members in our informational eClubs
- Check out our main website to read and/or write helpful book and product reviews. Over 30,000 visitors come to our site each month
- Enjoy entertaining and educational videos on YouTube that feature our books and products. Nearly 150,000 viewers to date have found something inspirational on our channel
- Follow us on Twitter and tweet along with 760 other followers
- Become one of our 1400+ fans on Facebook to give us feedback and make new friends
- Stay motivated by our Flickr galleries of projects made from our books or with our products--each day hundreds of people look through 500 images and counting!
- Share a link to our blog with peers by displaying one of our six beautifully-designed blog badges—so far 53,000 people have been introduced to our blog through another blog.
C&T is also producing downloadable eProducts that include individual patterns and out-of-print books from best selling authors. "It is my desire that C&T Publishing be thought of as a content provider. We are no longer just publishers of books," says our CEO, Todd Hensley. More than 1,100 eProducts have been sold and downloaded in just the past few months.
With these new social media efforts, C&T has been more successful in connecting with more people, in more ways, than ever before. We will continue to give quilters, fiber artists, papercrafters and many other creative types the best online destinations to find inspiration, education and information.
About C&T Publishing
For over 25 years, C&T Publishing has been the industry leader, providing exceptional books and products to the quilting, fiber arts and papercrafting markets worldwide. Our books, products and authors have won many awards, including the Craftrends Award of Excellence, International Quilt Association Silver Star Award, Scientific American Young Reader's Book Award, and numerous other industry recognitions. C&T Publishing is a privately held company located in Concord, CA.
C&T Publishing's books and products are available in bookstores, quilt, fabric, and papercraft stores, or from www.ctpub.com, www.createandtreasure.com, or 800/284-1114.
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