Job Opportunities at C&T Publishing

• Copywriter
• Sales Account Representative
• Acquisitions Editor
• Freelance Developmental Editor
• Freelance Technical Editor

Position Available: Copywriter

Position Reports to:
Marketing Manager, Sales & Marketing Department, in-house

Statement of position goal:
Responsible for writing the best possible text to communicate information, promote, persuade, and sell products that help reach or exceed annual sales projections.

Duties and Responsibilities:

Attends and provides creative input at pre-publication meetings to extract key selling points, title, and copy direction to best sell the product
Composes sellable copy for C&T products and services and proofreads all marketing and sales collateral including, but not limited to:
- sell sheet/product copy for catalogs
- product packaging, product internal copy
- back cover copy
- specialty brochures and newsletters
- press releases
- advertising copy and ad headlines
- special promotional pitches for accounts including special sales offers, flyers, sales pitches to craft-related television shows
- e-mail newsletters and broadcast emails to opt-in mail lists for consumers, authors, accounts
- web content, including website copy, content for blogs, podcasts, or social media marketing
Researches competitive and comparative title information for the book trade
Edits lesson plans created for each product by authors
Sends support materials to authors for securing testimonials for book covers, edits text, and handles all processing details (testimonial permission forms, promo invoices, etc.)
Maintains publicity records of hits/success data

Requirements:

3+ years' copywriting experience
Applicant must provide evidence of ability to write cogent marketing copy that sells product and demonstrates difference between descriptive copy and sales copy
Computer skills: proficiency in Word, Excel, FileMaker, Powerpoint
Knowledgeable about social media and how to write appropriately for blogging, podcasts, etc.
Project management, organizational skills, and attention to detail
Ability to prioritize, multi-task, and work under deadline in a fast-paced environment
Publishing experience preferred
Craft experience highly desirable -- position requires sufficient industry knowledge to determine competitive and comparative titles for market position and sales support
Energetic, team-player motivated to help grow business and reach new markets
Must show samples of work and take a copywriting and proofreading tests
Bachelor’s degree (in marketing, journalism, or public relations preferred)

Salary is commensurate with experience. C&T is an EOE and offers a benefits package and a friendly, relaxed working environment. This position could be full-time or part-time.

Applicants should submit resume, cover letter, and salary requirements:
Email: lisaf@ctpub.com • Fax: 925-677-0373 • No phone calls please.

Position: Sales Account Representative

Statement of position goal
Sales Account Representative generates new sales and provides excellent customer service to the retailer (shop) customer and prospect groups in assigned regions to meet or exceed sales projections by territory. Annual sales goals for each SAR are established as part of the company’s annual sales projections. This position is a member of the sales and marketing department and reports to the Sales Manager.

Job Responsibilities

Generates sales from new and existing customers, expands value-added services, develops new markets, and qualifies prospects within assigned regions
Generates reports from account database weekly to determine call sheet and track results
In conjunction with other sales reps, creates new and refines existing call scripts
Manages customer relationships in assigned regions with personalized service, upselling techniques, professional communications, and accurate record-keeping
Utilizes tools and processes for selling, time management, reporting, and overall organization
Reports on the assigned regions’ growth (sales and prospects) monthly
Sells at regional and/or national trade shows and conventions
Assists with tradeshow set up and/or tear down
Educates self on competition, current industry trends, and general product knowledge
Actively participates in department meetings – gives sales input, assists with problem-solving
Maintains high level of customer satisfaction
Qualifies sales potential of all customers and prospects on an ongoing basis
Supports other sales regions as needed during absences
Assists with general S&M projects as needed

The successful candidate will be:
PROACTIVE:Manage largeexistingcustomer base (territory) and grow customers base
CUSTOMER DRIVEN: Must have essential selling skills including ability to close the sale, increase sales, increaseaverageorder, cross sell, link sell, and confidently promote large product line. Must have extremely effective telephone, people, communications, and time management skills; a positive can-do attitude that builds and maintains ongoing key relationships with customers, peers, and management; and great listening skills
GOAL DRIVEN: Ability to work within weekly/monthly time measurements to meet/exceed sales goals;
creative thinker who can nurture business relationships with customers to move the sale forward; ability to ask open-ended questions, uncover hidden needs, promote and sell, and create win-win phone contacts
SUCCESS ORIENTED: Flexible individual who can evolve with the position, grow the business, and help motivate peers to success; ability to accept change with ease and learn new skills and ideas

Requirements:

2+ years' sales experience (preferably wholesale)
Inside sales experience; call center selling experience and highvolumesales experience a plus
Strong computer-knowledge including MS Office; ability to manipulate the data to determine how to prioritize and focus sales calls to maximize $$
Craft experience preferred
Ability to work under deadline and to multi-task
Excellent organizational skills and ability to follow tasks through to completion

C&T is an EOE and offers a benefits package and a friendly, relaxed working environment.
Base salary plus commission.
NO FAXES PLEASE.
Email resume with cover letter and base salary requirements to:
janetL@ctpub.com and demetricep@ctpub.com

Position: Acquisitions Editor

C&T Publishing has an immediate opening for Acquisitions Editor based in our Concord, CA office.

The Acquisitions Editor will provide strategic direction for our publishing program, acquiring 50 printed titles and 5 DVDs annually. Additional, s/he will ensure that all titles are contracted in keeping with the acquisition team's publishing strategy.

The Acquisitions Editor develops new authors, manages existing relationships to develop new book opportunities, develops series concepts, leverages repackaging opportunities of existing content, assists in the development of digital publishing, and manages the proposal submission and consideration process . Unlike other publishing models, the C&T Acquisitions Editor does not develop the books past contracting or follow the titles through the publishing process.

The successful candidate will have the ability to contribute new ideas for our acquisitions system and will have outstanding oral and written communication skills, with a well-developed ability to network. S/he will be goal oriented and creative as well as detail oriented and able to juggle multiple details while maintaining a big-picture strategic view. S/he will thrive working in a self-directed manner while still being an excellent team-player and leader.

Minimum 4 years publishing experience, 2 years acquisitions experience required. Quilting and/or craft market experience a plus.

For more about C&T Publishing, refer to our web site: www.ctpub.com.

Cover letter including salary requirements and resume to:
Gailen Runge, Creative Director
gailenr@ctpub.com

Essential accountabilities include:

Develop proposals, consider unsolicited proposals, and solicit proposals to meet acquisitions goals and deadlines.
Manage proposal routing process and lead interaction on acquisitions efforts with team.
Participate in developing publishing strategy including digital publishing and ancillary product components.
Research competitive titles and suggest marketing opportunities for acquired titles

Additional accountabilities include:

At all times effectively represent C&T Publishing to authors and contributors.
Keep abreast of market conditions, trends, and needs through interaction with industry professionals.
Travel to six (approx.) annual tradeshows and conferences. Be the acquisitions face of C&T Publishing at all attended events.
Speak to groups of potential authors about the publishing process.

C&T is an equal opportunity employer. We offer medical and dental plans; sick days, holidays and vacation days; casual dress code; and a friendly, team-oriented environment.

Position: Freelance Developmental Editor

Reports to: Project Manager and Editorial Director

Job Responsibilities:

Work with authors, co-editors, Sales and Marketing, and Production staff in the development, and production of books and related products.

For assigned books

Work with Publisher, Production, Sales and Marketing to develop the concept and planned execution of the book. Assist Acquisitions Editor in preparation of Appendix as needed.
Work regularly with author to develop book according to the planned concept, ensuring that final manuscript and supporting materials are delivered to C&T on time and conform to agreed upon concept. Schedule and critique sample material provided by author. Assist author in resolving issues related to book.
Arrange meetings as needed with C&T staff, including author when appropriate. Meetings can be held via conference call.
Edit manuscript for correctness, consistency, clarity, organization, and style, communicating with author regarding needed changes.
Schedule outside copyediting and proofing with Project Manager.
Prepare image log to identify and track images and image-related issues.
Prepare book map, laying out the flow of the book and relative location of text, photographs, and illustrations.
Coordinate with Technical Editor who is checking how-to instructions for clarity, consistency, and correctness.
Review sample pages ensuring that proposed design will work with material provided by author.
Obtain or assist author in obtaining all permissions for text, photos, and illustrations, as needed.
Review design rounds for Book Designer; check final edits before book is sent out for reproduction.
Coordinate with Technical Editor to prepare project guidelines. Arrange with Project Manager to hire quilters to make quilts and projects for books, select and obtain fabrics, and supervise quilt production, as needed.

Other:

Track work and deadlines through database.
Communicate regularly with Project Manager on status of projects.
Freelance Editors are independent contractors, contracted on a per-book basis.

Computer skills

Experience with Macintosh computers, Microsoft Word, Microsoft Excel a plus.

Email resume and cover letter to: ctinfo@ctpub.com

Position: Freelance Technical Editor

Reports to: Editorial Director

Job Responsibilities:

For assigned books:

Consult with Production Assistant to develop book palette
Determine number and approximate size of illustrations to assist DE in preparation of book map
Give illustration and photo counts to Project Coordinator in preparation for Request for Quotes (RFQs)
Edit manuscripts to ensure that all project/process instructions are complete, correct, consistent, and reader-friendly, including: general how-to, materials and cutting lists, step x step instructions, templates, illustrations, and photos
Prepare illustrations for the Illustrator, review, and edit illustrations
Review how-to models for photography
Update image log for all illustrations and how-to photos
Work with Author, Illustrator, and Editors regarding suggested additions, deletions, or changes to the manuscript, photos, or illustrations
Secure Author sign off on all illustrations
Work with 2nd Technical editor doublechecking the manuscript to resolve issues.
Review Design rounds

In-house editor only: Participate in acquisitions process and review book proposals as requested

In-house editor only: Participate in departmental and company-wide meetings as requested