On the Bias Newsletter

ON THE BIAS: In This Issue

• Big plans for Spring Quilt Market
• NEW PRODUCT: Lesley Riley’s TAP™ Transfer Artist Paper
• Gifts for Mom
• Put our Sales Tools to work for you!
• New this month
• Coming next month
• Top sellers
• Inventory updates

Big plans for Spring Quilt Market

Make C&T your first stop at Spring Quilt Market—this year we are in Booth #1800, right inside the front entrance.
stash books logo We are launching our new imprint, Stash Books this season...you’ll definitely want to spend some quality time in our booth "ooohing and aaahing" over all the project samples from these titles. We’ll have a sneak peek of our fall Stash Book titles for you, too!

SAVE THE DATE – Time for fabric painting! Come to our Surface Design Center Workshop at Market on Saturday, May 22nd from 6-8pm. You'll get to try some fun fabric painting techniques yourself, learn how to introduce fabric painting to more of your customers, and walk out with lots of free samples! Watch your email for an invitation with more details soon - but feel free to RSVP to your C&T Sales Rep right now - space is limited!
Schoolhouse Presentations Take & Teach Workshops

NEW PRODUCT: Lesley Riley's TAP™ Transfer Artist Paper

TAP packs New Release coming in June! C&T author Lesley Riley originally developed this exciting new product, and now we are proud to support her efforts and take on the distribution. Place your orders now—artists and crafters worldwide have been using TAP and are quite anxious to have it more readily available at their local retailers!This item is not currently listed in our Spring 2010 catalog.

Transfer your imagination into art with TAP, a premium-quality transfer paper that allows you to transfer images to virtually any surface with the heat of an iron. Have more fun with fabric, paper, wood, glass, metal, and more! Available in 5-sheet and 18-sheet packs.
  • Inkjet print, paint, stamp, or draw images on to TAP
  • Iron on to your surface
  • Transferred images are crisp and colorfast
  • Washable and crack-resistant on fabric
  • Overlap transferred images for a layered or collaged look
  • Try Silicone Release Paper for protecting your iron and ironing board—a sample sheet is included in the TAP package
Free TAP projects will be posted next month on our blog - we'll include those links in the May issue of On The Bias for you.

Gifts for Mom

gifts

Make it easy for the families of their best "Mom" customers to shop this
Mother's Day with these
terrific gift ideas.

Inspired! Creativity Cards
4-in-1 Essential Sewing Tool
Notecards
Journals
Totebags
Chocolates
DVDs

Top 10 ways to put our sales tools to work for you!

  1. Make a wishlist - make a spot in your shop for customers to browse our catalog to place preorders or backorders with you for their favorite books and products
  2. Deck the halls - download our 8.5" x 11" book covers for the next month's titles from ctpub.com and post them in high traffic areas with a "coming soon" sign
  3. Bag stuffers - download and print our 4-page New Release Brochure each season to give to customers
  4. Postcard pitch - use the New Release Program Postcards you receive with each of your auto-shipments (for the following month's releases) to announce upcoming titles at your cash register, cutting table, in your front window - postcards are small enough to fit just about anywhere!
  5. "As seen in..." - Get a sneak peek of our ads before the magazines come out, so you know what your customers will come in asking for
  6. Where the authors are - Check our Author Appearance calendar frequently to see when our authors will be in your neighborhood - a perfect time to ask them to teach in your shop
  7. Teach from books - nothing sells a book better than giving the reader the time and place to work with it. Make sure your teachers know where to find our authors' Class Plans
  8. Seeing is believing - Link or embed our book trailer videos on your own blog or website to give your customers a more interactive online shopping experience
  9. Everybody loves FREE - Take advantage of the free projects posted on our blog to promote C&T books and products in your store - you can print them out to distribute to your customers, or link to them from your website.
  10. Special orders don't upset us - if you need any custom sales and marketing tools for a special event or display in your shop, please let us know. We will do our very best to help you succeed!


New this month

book cover   book cover   book cover   book cover   book cover   book cover   book cover
Dancing with Thread by Ann Fahl - $26.95, #10690, 36/case, 978-1-57120-661-9
Designing Quilts is Easy! by Wayne Kollinger - $24.95, #10692, 36/case, 978-1-57120-783-8
Rotary Cutting Revolution by Anita Grossman Solomon - $29.95, #10711, 36/case, 978-1-57120-829-3
Fusible Magic by Nancy Johnson Srebro - $21.95, #10728, 36/case, 978-1-57120-858-3
Fabric Dyer's Dictionary by Linda Johansen - $23.95, #10731, 36/case, 978-1-57120-863-7
Me and My Sewing Machine by Kate Haxell - $22.95, #10759, 36/case, 978-1-60705-078-0, (N. America Only)
Cityscape Tote featuring quilt by Jean Wells - $6.95, #20135, 150/case, 978-1-60705-224-1

Coming next month

book cover   book cover   book cover   book cover   book cover   book cover   book cover
Quilter's Academy Vol. 2—Sophmore Year by Harriet Hargrave & Carrie Hargrave - $27.95, #10697, 36/case, 978-1-57120-789-0
Appliqué Workshop by Laurel Anderson - $27.95, #10717, 36/case, 978-1-57120-835-4
City Quilts by Cherri House - $23.95, #10722, 36/case, 978-1-57120-847-7
Little Birds by Design Collective - $15.95, #10745, 36/case, 978-1-60705-003-2
Alex Anderson Teaches You to Start Quilting DVD $14.95, #10771, 100/case, 978-1-60705-189-3
Harriet Hargrave's Quilter's Graph Paper $9.95, #20133, 978-1-60705-199-2,
The Gentle Art of Quiltmaking by Jane Brocket - $29.95, #10785, 20/case, 978-1-60705-216-6, (N. America Only)



Top Sellers to date

TITLE PRICE PROD# ISBN
Sylvia's Bridal Sampler from Elm Creek Quilts $28.95 #10686 978-1-57120-655-8
Carol Doak's Foundation Paper $9.95 #10985 978-1-57120-814-9
French Braid Obsession $21.95 #10637 978-1-57120-526-1
Start Quilting with Alex Anderson, 3rd Ed. $14.95 #10708 978-1-57120-812-5
Creative Two-Block Quilts $16.95 #10695 978-1-57120-786-9
French Braid Quilts $24.95 #10432 978-1-57120-326-7
Intuitive Color & Design $27.95 #10694 978-1-57120-785-2
101 Fabulous Fat-Quarter Bags with M'Liss Rae Hawley $21.95 #10625 978-1-57120-558-2
Alex Anderson's 4-in-1 Essential Sewing Tool $19.95 #20109 978-1-57120-788-3
Quilter's Academy Vol. 1—Freshman Year $27.95 #10662 978-1-57120-594-0

(12 month period ending 03/31/2010)

Inventory Updates

Reprints that arrived last month
Alex Anderson's 4- in-1 Essential Sewing Tool
Carol Doak's Foundation Paper

Piece O' Cake Designs Tote was a May release;
it will now be available in September.
Currently on backorder
fast2fuse regular weight 10 yard bolt - ETA 04/27
fast2fuse heavyweight 10 yard bolt - ETA 04/27
Quilter's Academy Vol. 1—Freshman Year - ETA 04/23
Start Quilting w/Alex Anderson 3rd Ed. - ETA 04/23



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