February On the Bias

ON THE BIAS: In This Issue

• Top 10 List
• Winter CHA Recap
• Join our Retailer Forum on Linkedin
• New in February
• Coming in March
• Top Sellers
• Inventory Updates

Top 10: What makes the Liquitex® Surface Design Center unique for shops

  1. No heat-setting required - Liquitex acrylic paints and inks are permanent when dry, with little or no color loss* after washing, even when blended with Fabric Medium.
  2. The best colors - We worked with top designers to put together the perfect selection of 24 colors for quilting and fiber arts projects.
  3. Artist-quality - Liquitex is a leader in the world of acrylic color. These products have excellent consistency, are highly pigmented, and blend beautifully.
  4. Quarterly new releases - Keep the SDC fresh with new products such as watercolor pencils and specialty mediums.
  5. Education and sales support - We provide resellers with product knowledge training, painted models, signage, class plans, and more.
  6. One-stop shopping - More and more quilters and crafters are painting on fabrics and exploring surface design – now they can buy everything they need in one shop, from fabrics to paint brushes.
  7. Add-ons for extra sales - We provide you with a complete list of our art surfaces, as well as books and DVDs that have projects and/or techniques which call for paints, inks, and mediums.
  8. Options, options, options - You can customize your add-ons to suit your customers' needs – choose from a variety of surfaces or how-to books to display with your SDC.
  9. Convenient FREE rack - It takes up only one square foot of space on a countertop.
  10. Easy reorders - SDC order forms are formatted to match the rack labels so you can take inventory and place a replenishment order in just a few minutes.
*We have seen some color loss upon washing, when paints or inks are blended with water. If your fabric painting is intended for laundering later, we recommend using paints at full strength or blended with Fabric Medium for best color retention without heat-setting.

Winter CHA Recap

At the Winter 2010 Crafty & Hobby Trade Show last month, our theme was "Explore Surface Design" and attendees responded with plenty of enthusiasm - resellers are ready and willing to help their customers navigate new ways of creative expression.

We received rave reviews from resellers, designers, teachers and the press for the Liquitex® Surface Design Center, Lutradur® Mixed Media Sheets, and Ready-to-Go!® Blank Canvas Books. We worked with hundreds of happy people every day who experimented with painting, fusing, stitching, stamping, collaging and more at our demo table and at our Stay-n-Play Café workshop. For a full recap of both the trade show and the consumer show, including videos and pictures, click here.

Join our Retailer Forum on Linkedin

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Conversations are starting - don't miss out on this opportunity to join other resellers like yourself around the world to talk about your business. It's free and easy to join - click here for more information if you are not already a Linkedin member. Then submit your request to join the group and you're on your way to insightful new connections!


New in February

book cover   book cover   book cover   book cover
Quick Diamond Quilts & Beyond
Jan Krentz
$27.95, #10655, 36/CASE
978-1-57120-581-0
Design Art Deco Quilts
Don Linn
$24.95, #10725, 36/CASE
978-1-57120-851-4
Secrets of Digital Quilting— From Camera to Quilt
Lura Schwarz Smith & Kerby C. Smith
$27.95, #10688, 36/CASE
978-1-57120-659-6
Kim Schaefer's Calendar Quilts
$17.95, #10715, 72/CASE
978-1-57120-833-0

Coming in March

image book cover book cover book cover book cover
Quilted Symphony
Gloria Loughman
$29.95, #10689, 36/CASE
978-1-57120-660-2
  One-Block Wonders Cubed!
Maxine Rosenthal & Joy Pelzmann
$22.95, #10716, 36/CASE
978-1-57120-834-7
  My Whimsical Quilt Garden*
Becky Goldsmith & Linda Jenkins
$17.95, #10721, 72/CASE
978-1-57120-846-0
  The Gentle Art of Quiltmaking
Jane Brockett
$29.95, #10785, 36/CASE
978-1-60705-078-0
(North America Only)
  Inspired! Creativity Cards
C&T Publishing
$9.95, #20130,
978-1-60705-180-0


Top Sellers - It pays to keep these titles in stock

TITLE PRICE PROD# ISBN
Carol Doak's Foundation Paper $9.95 #10985 978-1-57120-814-9
One Line at a Time $21.95 #10642 978-1-57120-531-5
Quick Star Quilts & Beyond $27.95 #10619 978-1-57120-510-0
French Braid Obsession $21.95 #10637 978-1-57120-526-1
101 Fabulous Fat Quarter Bags with M'Liss Rae Hawley $21.95 #10625 978-1-57120-558-2
French Braid Quilts $24.95 #10432 978-1-57120-326-7
William Morris in Appliqué $29.95 #10702 978-1-57120-794-4
Sylvia's Bridal Sampler from Elm Creek Quilts $28.95 #10686 978-1-57120-655-8
Creative Two-Block Quilts $16.95 #10695 978-1-57120-786-9
Foolproof Machine Quilting $20.95 #10618 978-1-57120-509-4

(12 month period ending 01/31/2010)


Inventory Updates

Reprints recently received:

TITLE PRICE PROD# ISBN
Appliqué Outside the Lines with Piece O' Cake Designs $27.95 #10671 978-1-57120-609-1
Aunt Millie's Garden $17.95 #10573 978-1-57120-457-8
Fabric Art Collage—40+ Mixed Media Techniques $26.95 #10654 978-1-57120-580-3
fast2fuse® 10-yard Bolt $119.90 #20000 734817-200000 (UPC)
fast2fuse® Heavyweight 10-yard Bolt $129.90 #20002 734817-200024 (UPC)
Quilter's Freezer Paper sheets $8.95 #20107 978-1-57120-650-3

On backorder:

Paradise Stitches—Sashiko & Applique Quilts - ETA 02/12/10
Cozy Modern Quilts - ETA 03/05/10
Alex Anderson's 4-in-1 Essential Sewing Tool - ETA 04/09/10


Place Your Order Today

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